The team at Moribund Studios recently released our new documentary film, Food Truck Chefs!
The reality of owning a food truck is not as glorious as it may seem. The owners of three separate food trucks share their inspiring stories of standing up to the daily challenges of running a food truck.
I’ve always found food trucks fascinating. I would often wonder to myself,
“What was it that made these people want to start a food truck?”
I also felt like food truck owners had some crazy stories to tell, soI went to find out for myself and decided to create a documentary on it. However, what started out as a little curious side project turned into something much bigger and more impactful to my life and affected how I view the world. I began by talking with many food truck owners, asking them what they would personally like to see in a food truck documentary. There were a few unique suggestions, but most of them brought up how TV shows and other documentaries glorify the idea of being a food truck chef, or just a chef in general. They wanted a more realistic take on what it’s really like to run a food truck business.
In a sense, I can relate to this frustration. As a filmmaker, everyone on the outside only sees the big film premieres, the red carpets, the traveling, and the award shows. That is only a tiny fraction of what the real reality of a filmmaker is. Because of this, I knew how these food truck owners felt and I
wanted to give them a film that painted that picture a bit more accurately. However, this isn’t just a film complaining about a topic. This documentary depicts struggle and conflict, but it’s also a story of perseverance and prevailing from the lives of the characters.
Right after my twentieth birthday in Orlando, Florida, we began pre-production. I first got in touch with Dustin Williams and his wife from À La Cart. We met up and discussed about the food truck industry and the possible story for this documentary. They agreed to participate and recommended that I reach out to Viveca Averstedt, from the SWEDE DISH food truck. Once I saw Viveca in person, I suddenly remembered meeting her once before. I met her many months beforehand at an event I was shooting for, and her food truck was parked outside in the parking lot. She was extremely friendly and had a strong aura of positivity to her.That hadn’t
changed when I met her for the second time. Viveca remembered me right away despite my introvert nature, which tends to be harder to remember from brief encounters. Later I realized that her ability to remember people so well was one of the reasons she was able to create so many dedicated regular customers for her food truck. In fact, she told me that one of the reasons she refuses to hire help is because one time, a bunch of her regulars were extremely disappointed when they found out Viveca was not the one making and serving the food. She also showed me old cutouts from newspaper articles, covering her extremely successful career in European drag racing. That’s when I realized she was a total badass. Her life story was nothing short of inspiring and full of pursuing her passions. She agreed to participate as well.
We brought on the owners of the Hot Asian Buns food truck as well. They told us about the pros and cons with working so closely with your spouse on a food truck, in the middle of a hot Florida Summer. Later, we worked our way down to Charlotte, North Carolina, where I met Brenton and Tara
Ebersold. They explained to me how their food truck is dedicated to using as much local ingredients as possible. I watched them spend hours prepping in their kitchen and making their menu from scratch before sending the food truck trailer out to an event. Running a food truck business is already hard, but they take the extra steps to support the local ingredients and provide
the highest level of quality food they can to their customers. It was truly impactful to the story of the film and also, to me. Watching them put so much effort and care into their craft was very inspiring. It really encouraged me to do the same for my filmmaking craft. I believe that the best way to make an impact through documentaries is to help inspire the INDIVIDUAL to make change within themselves, not the whole word. That way, we can make the world a better place, one person at a time. I hope these incredible stories shared by the people in this film will help to inspire that individual out there.